What's that all about? It means that every single product we ship to customers is made – literally – one at a time, right after you click “Purchase Now”. Pretty cool, huh? This is made possible due to years of R&D, proprietary manufacturing systems, and hardcore software development.
We enable retail-quality products (our return rate is <1%). This isn't a photo-printing operation. We're powering retail commerce that just so happens to be produced on-demand, which makes the possibilities endless. Infinite, actually, because you can customize existing products in our marketplace and even create your own products. Compare that to a typical retail experience, where you buy from a limited selection of products that have been mass produced by the thousands (or even millions).